When you want
Web Content that Makes You Money
Content is king. If you’re just starting to research the benefits of web content, you might not yet realize how important the right material is for your website.
Google rewards excellent web content with better search engine ranking. A higher ranking page isn’t the only reason you need it though. Engaging text makes you money because it reaches the people looking for you.
Invest in web content to show your authority in your area. Establish trust with people and search engines. Show up ahead of your competitors and watch your business grow.
What is Web Content?
Web content is all the elements on your page that communicate with and engage your audience. One expert said it’s “the stuff in your Web site.” Here are a few examples:
- Audio files like podcasts
Consumers use the internet primarily for entertainment, research and shopping. Website content tells search engines what you do or sell. It also gives consumers what they’re looking for. Instead of chasing after leads, carefully created web content brings them to you.
4 Reasons You Need Strong Web Content
6 Rules For Writing Web Content
WHEN YOU WANT TO SHOW UP ON GOOGLE
Study Your Audience
Gather data on your best customers, then study it until you know them inside and out. What do they want most? What causes them pain? Where do they hang out online and in person?
Make It Readable
You’re a pro at what you do, but the consumers reading your web content probably aren’t. Stay away from jargon. Keep sections short. Use bullet points and illustrations.
Get To The Point
Once someone clicks your link, you have literally milliseconds for your website content to convince them to stay. Make it obvious what they’re looking for is there. Then give it to them. Long content is good, but they shouldn’t have to read everything to find what they seek.
Think Past the Page
Don’t assume visitors start with your Home page every time because they don’t. Write engaging meta descriptions and page titles to get them there in the first place. Ensure navigation is easy no matter where they begin.
Help Readers Scan
You probably haven’t read all the words on this page. You used headings, titles and photos to find what you wanted. Good web content makes it easy.
One Topic at a Time
Identify the topics that matter and the keywords that relate to them. Then build the best web content you can for each one. If you want to be in the number one spot, you have to have the very best webpage content.
Hire a Writer for Web Content
Website Content That Gets Results
Hire a writer you can talk to on the phone…one who responds quickly to texts and emails. Get the web content that creates growth, the content you would have written yourself if you had the time. Experience the difference when you send me a message now.